Ian Kelly Orthopaedics

Project overview

Ian Kelly is an experienced orthopaedic surgeon based at Whitfield Clinic in Waterford. He specialises in hip and knee replacement as well as foot and ankle surgery. He got in touch with us a few months ago to ask if we’d design a website for him. We were recommended to him by Whitfield Clinic whose website we built in 2013.

Anyway, we really warmed to him when we first met and wanted to help him as best we could. Thankfully, the project went very smoothly, due mainly to his enthusiasm and good nature. He got involved in the process from the get go and gave us lots of really good material. It was a pleasure working with him.

Ian’s main reason for wanting a new website was to speak directly to potential patients and medical professionals. Increasingly, Google is the first port of call for people with a medical complaint and GPs looking to refer patients to a specialist. Ian wanted his website to be a valuable source of information for both groups of people.

Not only was the design and choice of imagery very important but so too was the language and tone of voice. We wanted to avoid medical jargon and consultant speak. The wording needed to be clear and concise, easy to read and understand. We had to anticipate the needs and anxieties of those visiting the website. We had to reassure them that they were in the right place and that Ian could help them.

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In the client's own words

It was a pleasure to work with Passion for Creative and I am delighted with my new website. They listened to my requests, assisted me through every step of the process and gave me clear and sound advice. The result speaks for itself.

Ian Kelly (MCh, FRCSI, FRCS (Tr & Orth) - Ian Kelly Orthopaedics

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