Invest Kilkenny

Project overview

Invest Kilkenny is an initiative established by Kilkenny County Council to promote and facilitate investment in the county. Kilkenny has long been a hotspot for creativity and commerce and the county council is keen to show the world all the benefits to doing business in this very attractive location.

They got in touch with us a few months ago to ask if we could assist them with a few key aspects of their plan, including their website which they felt had become a bit staid over time and was in need of a makeover. They also wanted a brochure that they could hand out at trade fairs when travelling overseas.

Apart from the website, we also designed a small brochure that they could distribute at seminars and conferences when travelling on overseas trade missions and representing Kilkenny at seminars and conferences. The result was a six page, compact brochure that they could easily bring with them and that would serve as a calling card, directing interested parties to the website for more information.

People often overlook print in this digital age because they assume everything (and everyone) has moved online. They haven’t. We live in a multi-channel world – traditional and new, online and offline. As a marketer, you need to cover all bases.

Other sectors

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In the client's own words

Passion worked with us in developing our new website. We are very happy with the overall design and professional look. It represents the quality of service we provide at Invest Kilkenny. Thanks to the Passion team for a job well done.

Bríd Hynes, Economic Development - Invest Kilkenny