Martin Barrett

Project overview

Martin Barrett Car Sales is an independent car dealer. They are not tied to any manufacturer or brand which means they can offer a wider choice, better value and more impartial advice than other car dealers.

Interestingly, they occupy the site of Ireland’s oldest garage on Catherine Street in Waterford city. The garage was set up in 1900 and while the original owner has long since moved on, it’s still very much a working garage with a wide range of quality used cars for sale.

When the business changed hands a few years ago, its new owner contacted us for some professional advice on how to manage the transition, from a branding and marketing standpoint. We had great fun with this project, advising him on the best way forward, designing a new logo, showroom signage, press ads, direct mail and website graphics.

If you don’t already know, we’re big fans of direct mail. In this particular instance, they had a customer database stretching back almost a decade. It served as a good starting point for a direct mail letter to every person who bought a car (or availed of a service) from Martin Barrett during that period. With input from the client, we wrote and designed the letter that went out to everyone on the database, reminding recipients of the great service and value to be had with Martin Barrett. The letter was a great success, and brought in a lot of new enquiries.

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