Martin Barrett

Project overview

Martin Barrett Car Sales is an independent car dealer. They are not tied to any manufacturer or brand which means they can offer a wider choice, better value and more impartial advice than other car dealers.

Interestingly, they occupy the site of Ireland’s oldest garage on Catherine Street in Waterford city. The garage was set up in 1900 and while the original owner has long since moved on, it’s still very much a working garage with a wide range of quality used cars for sale.

When the business changed hands a few years ago, its new owner contacted us for some professional advice on how to manage the transition, from a branding and marketing standpoint. We had great fun with this project, advising him on the best way forward, designing a new logo, showroom signage, press ads, direct mail and website graphics.

Their previous website was designed and built by CarsIreland.ie. From a technical perspective, we saw no need to re-build it – the website was working fine. From a design perspective however, the website was in need of a makeover, to reflect and incorporate the new branding and messaging. With that in mind, we were able to ‘re-skin’ parts of the home page and other top level pages by working within the pre-existing structure and sending the design files to CarsIreland.ie. The results were very impactful and have given the website a facelift and new lease of life.

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