Martin Barrett

Project overview

Martin Barrett Car Sales is an independent car dealer. They are not tied to any manufacturer or brand which means they can offer a wider choice, better value and more impartial advice than other car dealers.

Interestingly, they occupy the site of Ireland’s oldest garage on Catherine Street in Waterford city. The garage was set up in 1900 and while the original owner has long since moved on, it’s still very much a working garage with a wide range of quality used cars for sale.

When the business changed hands a few years ago, its new owner contacted us for some professional advice on how to manage the transition, from a branding and marketing standpoint. We had great fun with this project, advising him on the best way forward, designing a new logo, showroom signage, press ads, direct mail and website graphics.

Once the new branding was agreed, we set about re-designing all their stationery items and press ads. We also designed new graphics for the garage and showroom (inside and outside) to tell the story of Martin Barrett, from its historic origins to its current offerings. We were delighted with how it turned out and the feedback has been great.

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