Nursing Homes Ireland

Project overview

Nursing Homes Ireland (NHI) is the national representative body for the private and voluntary nursing home sector. There are over 460 such nursing homes in Ireland providing care to over 25,000 people. NHI’s mission is to actively support and represent our members, enabling them to provide sustainable, high quality care to their residents.


They invited us to tender for their new website, and after being shortlisted and making a presentation, we were awarded the contract. This was a great project to be involved in, as it’s a sector close to our hearts; we’d previously worked for some nursing homes and found it very rewarding. The website was a great success; the project went very smoothly, thanks mainly to a clear brief, a focused client and regular communication.

New Website

There were essentially two websites in one – a public facing website and a private members area. We designed and built both from scratch, in WordPress, working with the new brand guidelines, creating new content and migrating old content. The public facing website is geared towards people looking for a nursing home as well as government bodies and media organisations. The private members area is for NHI members and contains various resources such as webinars, publications, latest news and other information.


Bright, colourful, fully responsive and easy to navigate, the new website is a big improvement on the previous website which had become dull and dated. When it was unveiled at their AGM, the new website was warmly received by all members. It has a gone long way to refreshing their image and message. From a photography viewpoint, we were able to source sufficiently suitable library images to give the website an authentic appearance. Also, by avoiding headshots for the ‘Meet the Team’ page, we gave them fewer things to update anytime a new staff member joins the organisation.

View Website

In the client's own words

We worked with Passion for Creative to develop a more modern website. Our digital identity is anchored heavily by our website and we are delighted with the look and feel of the new site. It is important now that websites are aesthetically fresh and easy to navigate and we are happy that our new site succeeds in fulfilling these criteria. The new website brings includes a new Members Area, which has undergone a re-design to ensure that member resources are easily retrievable through a more streamlined approach to the categorisation of files.

Andrew Rennie - Nursing Homes Ireland