This was one of the quickest logos we’ve designed. Firstly, the deadline was very tight, so we had to work fast. Secondly, the brief was very clear, so we had a good idea what they wanted. Thirdly, we’re very good (and modest)! We presented a number of options, all of them good. Their preferred choice, which you see here, is in lower case font (for the most part) and features an orbit shape graphic. It’s clean, simple and does the job (in keeping with all good design).