Orbital

Project overview

ORBITAL is an EU-funded Innovation Training Network (ITN). Its aim is recruit and train 15 early stage researchers (PhD students) across Europe to develop drug delivery technologies that can help treat posterior segment diseases of the eye, e.g. age-related macular degeneration and diabetic retinopathy. The ultimate goal is to improve the quality of life and clinical outcomes for patients with these conditions.

 

Its coordinator (who works in Waterford Institute of Technology) asked if we would design the logo and website for the project. He was aware of the good work we had done for other projects (and research centres) in the past, so when he received our proposal, and we were deemed to have met the judging criteria, he was happy to award us the contract.

 

Working with third level educational establishments is always interesting, especially projects such as this where there the outcomes can be life changing. Our only frustration is their obsession with acronyms. Then again, people in glasshouses shouldn’t throw stones. The advertising industry is rife with T&FLAs (three-and-four-letter abbreviations)!

Time being of the essence, it was agreed to do a simple one-page website. To be honest, even if we had more time, there wasn’t really a need for any more pages; a single-page website, properly designed and built, is sufficient for most organisations. They’re short, sweet and to-the-point, no waffle or padding. That said, as the project gets officially underway, and there’s a need for more content, the website is capable of expansion. We built the website in such a way that they can add pages whenever they need, so that it’s always up to date with the latest content.

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