Sliabh Medical Practice

Project overview

Sliabh Medical Practice (formerly known as Rowe Creavin Medical Practice) is based in Waterford city. With new clinical leadership, the practice entered an important new chapter – creating an opportunity to establish a distinct identity while reassuring existing patients that the care and relationships they know remain at the heart of the practice. At Passion for Creative, our role was to help bring this new chapter to life through a considered brand identity and a new website.

A website designed around patients

The new website puts patients first, with clear navigation and straightforward access to GP services, appointments information, repeat prescriptions, useful forms and patient FAQs. The messaging reinforces continuity of care, while the overall approach gives the practice a clear, professional digital presence that supports both existing and prospective patients.

Why this approach works

Healthcare branding needs to do more than look professional. It needs to build trust, communicate clearly and make essential information easy to find. By bringing the new identity and website together, we’ve helped Sliabh Medical Practice establish its own identity while retaining a strong connection to its history and community.

A Fresh Chapter for Sliabh Medical Practice

The new identity and website provide a strong foundation for the practice’s next chapter, while keeping patient care and reassurance at the heart of its communications.