Carten Controls

Project overview

Carten Controls is a global leader in the design, manufacture and supply of high-performance valves and flow solutions for ultra-high purity systems in industries where cleanliness, containment and delivery are critical for process efficiency and reliability. Their EMEA headquarters is in Waterford from where they serve their international client base.

They initially approached us for help with their website, but as often happens, the conversation broadened to their overall branding and marketing. They had been growing at such a rapid pace in recent years that their branding and marketing had lost their consistency and creativity, so they needed to be refreshed and reapplied across all channels.

In truth, this project took a long time to complete, due partly to Covid, but also to the fact that they were so busy serving their clients that they sometimes had to put their own stuff on hold. It’s something we’re very mindful of when working with clients. As much as we want to get the job done, our clients have many different things on their to-do list, and we won’t always be on it.

They wanted a website that looked professional and was easy to manage. While they had a lot of products, they didn’t want them to dominate the website. With that in mind, we designed the website in such a way that people could find the information they wanted in clear, simple steps. For the product section, we included a search function that allows people to search by market and range. It’s intuitive and quick.

From a manageability perspective, we built the website on WordPress which is an easy-to-use content management system. It’s flexible, scalable and allows them to update the website whenever they need, which they find great. It’s also an open source, license free platform which makes it very practical and economic.

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