Clapham Family Practice

Project overview

We’ve been on quite a run lately, doing lots of cool projects, many of them in the healthcare sector, and many of them on the international stage. Our latest project managed to combine both – Clapham Family Practice in London. It’s an established, high-performing clinic in the centre of Clapham with state of the art facilities and a diverse patient population. It’s a great place; the doctors and staff are super professional but very friendly. Anyway, they approached us a few years ago for assistance with their branding, marketing and advertising. They had very ambitious plans and needed a full service agency to help them get there. How could we refuse?

Finally, we set about re-designing their website, to make it easier for people to find the information they wanted, and of course, to showcase the new logo and brand story. Divided into clearly defined sections, the website allows people to register as a new patient, make an appointment, order a repeat prescription, view the surgery hours and lots more.

There’s also has a wealth of information about men’s health, women’s health, mental health etc. with links to the NHS and other resources. As for the imagery, we commissioned and directed a photo-shoot of the clinic along with patients, doctors and staff. It really adds to the vibrancy of the website and reinforces the key messages.

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In the client's own words

Working with Passion was a breeze. I simply told them our objectives and they did the rest. They designed the logo, arranged the photography, wrote the content, you name it. I had very little to do, apart from giving my feedback and approving each stage. They were a delight to work with, very curious and creative, always asking questions and trying new things.

Dr Paul Heenan - Clapham Family Practice