Clapham Family Practice

Project overview

We’ve been on quite a run lately, doing lots of cool projects, many of them in the healthcare sector, and many of them on the international stage. Our latest project managed to combine both – Clapham Family Practice in London. It’s an established, high-performing clinic in the centre of Clapham with state of the art facilities and a diverse patient population. It’s a great place; the doctors and staff are super professional but very friendly. Anyway, they approached us a few years ago for assistance with their branding, marketing and advertising. They had very ambitious plans and needed a full service agency to help them get there. How could we refuse?

Once the new brand identity was agreed, we rolled it out across all media, beginning with their stationery items (business cards, compliment slips and letterheads) and then an advertising campaign for the local press and tube station. The campaign, which led with the headline “Healthcare, we have an APP for that” invited readers and passers-by to make an APPointment (see what we did there!) by telling them how local and convenient it was and reminding them that it catered for all their family needs. Bright and colourful, it was designed to look like a series of apps that might appear on a mobile device; very clean and easy to read.

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In the client's own words

Working with Passion was a breeze. I simply told them our objectives and they did the rest. They designed the logo, arranged the photography, wrote the content, you name it. I had very little to do, apart from giving my feedback and approving each stage. They were a delight to work with, very curious and creative, always asking questions and trying new things.

Dr Paul Heenan - Clapham Family Practice

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