Eagle Lodge

Project overview

Eagle Lodge is one of Ireland’s leading cardiology clinics. Established in 1989 by Dr John Clarke, it provides a wide range of cardiac services, from echocardiograms and exercise stress tests to hospital procedures and post-op care. It has clinics in Limerick (Eagle Lodge), Kilkenny (Aut Even Hospital) and Dublin (Hermitage Clinic).

They asked us to revamp their branding and website, to inject a bit of life into both, and to convey to patients and GP’s that they have the required expertise and experience to deal with all their cardiac needs, in a profession and personal manner.

Following a full audit of their website, we recommended a complete overhaul, as it wasn’t delivering on a number of levels. As we saw it, the website wasn’t managing patients’ expectations’ they weren’t getting the information or reassurance they needed and they didn’t understand the typical patient journey, i.e. the steps they could expect to take (from pre-visit to follow-up care).

The result was a new website that was more focused on the emotional and practical needs of patients. There was also a section for other doctors/referring GPs. As for the design and layout, we included lots of bright colours and large images, as well as an impressive video of a beating heart within a revolving body. The video in particular set the tone for progressive and scientifically competent cardiology practice and has been commented upon by many people.

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In the client's own words

Passion for Creative were extremely professional and patient when creating our new website. Their attention to detail was second to none and their after care service is exceptional. It’s great to know that they are always at the end of a phone if we need help.

Frances Jackman - Eagle Lodge

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