Once the brand strategy was in place, the website itself was reasonably straightforward to build. The main challenge was gathering the content; the client had a lot of articles and testimonials they wanted to feature. A key part of the website is the ‘Updates’ section. This is similar to a blog or news section which the client updates with interesting articles. It is very good for SEO purposes as it keeps the website fresh and relevant. It also demonstrates to the reader that you have your finger on the pulse and that you know what you’re talking about.