When SELDOC first approached us in 2014, a brand style guide was one of the things they needed most. We outlined in detail the exact use of their logo, tagline, colours and typefaces. We also designed templates that showed how the brand should appear across a wide range of media.
Every business should have a brand style guide that explains in detail what their brand is about and how it should it be presented. Your customers should be able to recognise you anywhere. All your brand touch points should have the same visual language and tone of voice.
In the client's own words
Thanks for getting our website up and running - it looks great and reflects the work you did in developing our brand with us. Thanks for your patience and efficiency. It’s been a pleasure working with you all.
Dr Riaz Jetha, Chairperson - SELDOC