Choosing a name for a new business is not easy. It needs to be relevant, memorable, and if possible, available as a dot.ie domain. The Heart Clinic ticked all three boxes. We wanted something that accurately described what they do and that they could claim as their own. The Heart Clinic does exactly that and will stand them in good stead if/when they decide to expand their services and footprint.
As for the logo, we wanted something succinct and iconic. The result was a graphic of a heart encased in a house (clinic). We also used the shape of a stethoscope head (similar to the letter ‘O’) and highlighted it in a range of selling points and emotive statements. It’s simple, yet eye-catching and works well across all media, including stationery items, leaflets, website and social media.
In the client's own words
We approached the question of our website for the Heart Clinic with some trepidation as we hadn’t done this sort of thing before. Jill, Dan and all the staff there made sense of what is otherwise alien and daunting stuff for the unfamiliar, and helped produce for us a vibrant, dynamic and engaging web experience for our clients. If you are starting out on a business journey and need the guidance and support and creativity of skilled professionals, Passion for Creative come strongly recommended.
Dr Patrick Owens, Consultant Cardiologist - The Heart Clinic