The Heart Clinic

Project overview

The Heart Clinic is a new cardiac testing service in the south east of Ireland. Their aim is to provide all patients with an enhanced level of cardiac services through easy direct access, reduced waiting times and top quality facilities. Based in Waterford City, their services include echocardiography, exercise stress testing and heart rhythm monitoring.

The Heart Clinic is part of Owens Cardiology, a speciality cardiology practice headed up by Dr Owens, a senior Consultant Cardiologist based at University Hospital Waterford, Whitfield Clinic Waterford and Bon Secours Hospital Cork.

We first met him through our work with www.HEFSE.com – a health awareness campaign in which we were both involved. As we got to know each other, he began to share his ideas for a new cardiac testing service, and when he asked if we could help, we were more than happy to oblige.

Choosing a name for a new business is not easy. It needs to be relevant, memorable, and if possible, available as a dot.ie domain. The Heart Clinic ticked all three boxes. We wanted something that accurately described what they do and that they could claim as their own. The Heart Clinic does exactly that and will stand them in good stead if/when they decide to expand their services and footprint.

As for the logo, we wanted something succinct and iconic. The result was a graphic of a heart encased in a house (clinic). We also used the shape of a stethoscope head (similar to the letter ‘O’) and highlighted it in a range of selling points and emotive statements. It’s simple, yet eye-catching and works well across all media, including stationery items, leaflets, website and social media.

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In the client's own words

We approached the question of our website for the Heart Clinic with some trepidation as we hadn’t done this sort of thing before. Jill, Dan and all the staff there made sense of what is otherwise alien and daunting stuff for the unfamiliar, and helped produce for us a vibrant, dynamic and engaging web experience for our clients. If you are starting out on a business journey and need the guidance and support and creativity of skilled professionals, Passion for Creative come strongly recommended.

Dr Patrick Owens, Consultant Cardiologist - The Heart Clinic

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