Michael had the genesis of a logo when he first approached us. It needed some refinement though which he ready to admit. More importantly, he needed a brand story to articulate his passion and philosophy so that visitors to his website would feel his enthusiasm and understand his offering.
We came up with the tagline ‘Know your body’ because we wanted to set him apart from other ‘health coaches’ and fitness instructors. The key difference with Michael is his knowledge and the belief that in order to change, people need to assume responsibility for their health and learn as much as they can about their own bodies.
In the client's own words
Working with Passion has been a great experience. It’s a very friendly and comfortable environment, which allowed me to express myself freely. They listened to my ideas and helped transform them into reality. I now have a wonderful website and marketing collateral that meets all my requirements and expresses my vision.
Michael Kindregan, Owner - MK Health