The objective of the website was to showcase his three main programmes – nutritional therapy, personal training and health coaching. This we do on the home page, with links to spin off pages for more information and details about the process, pricing etc.
The thing that strikes you when you land on this website is the colour and imagery. It’s bright and vibrant with lots of energy and vibrancy. We wanted to make it as inviting and attractive as possible to put people at their ease.
The last thing we wanted were images of muscly men lifting weights and sweating profusely. MK Health isn’t that type of business. We wanted to target normal people, especially women, who don’t always feel comfortable going to the gym.
In the client's own words
Working with Passion has been a great experience. It’s a very friendly and comfortable environment, which allowed me to express myself freely. They listened to my ideas and helped transform them into reality. I now have a wonderful website and marketing collateral that meets all my requirements and expresses my vision.
Michael Kindregan, Owner - MK Health