MK Health

Project overview

Being healthy is not about fad diets or counting calories, running marathons or lifting weights. It’s about knowing your body and how it works. Only then will you know what it needs and how to look after it.

That’s what Michael Kindregan, the founder of MK Health, strongly believes. He’s a one to one health coach who teaches people about their body and the things that affect it, such as sleep, hormones and energy. He helps them understand their body type, natural weight and digestive system. He looks at all aspects of their health including their nutrition, movement and work life balance.

When we first met Michael, he was brimming with knowledge and enthusiasm. It was clear he loved what he did and that he had what it to took to turn his passion into a profession. We were delighted when he asked us to share the journey with him as his marketing partner.

Michael had the genesis of a logo when he first approached us. It needed some refinement though which he ready to admit. More importantly, he needed a brand story to articulate his passion and philosophy so that visitors to his website would feel his enthusiasm and understand his offering.

We came up with the tagline ‘Know your body’ because we wanted to set him apart from other ‘health coaches’ and fitness instructors. The key difference with Michael is his knowledge and the belief that in order to change, people need to assume responsibility for their health and learn as much as they can about their own bodies.

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In the client's own words

Working with Passion has been a great experience. It’s a very friendly and comfortable environment, which allowed me to express myself freely. They listened to my ideas and helped transform them into reality. I now have a wonderful website and marketing collateral that meets all my requirements and expresses my vision.

Michael Kindregan, Owner - MK Health