Granville Hotel
They liked the charm and familiarity of their old logo. It was part of their historic identity. With that in mind, it didn’t make sense to completely re-design or transform it. The logo just needed some modernisation to make it more contemporary and media friendly, which we did.
More importantly, we prepared a Brand Bible or Style Guide in which we outlined the correct usage of their logo, the specific fonts, colour palette and file formats. We designed templates for all their frequently used items like business cards, letterheads, PowerPoint presentations, menus, signage etc.
They were delighted with the finished result because they finally had a ‘rule book’ they could follow to maintain the integrity of their brand and ensure consistency across their various functions and external parties.
In the client's own words
Passion for Creative have exceeded our expectations at every opportunity. Their designs have captured the history of the Granville Hotel and the story we are telling through our brand. They have helped us uniform our brand identity for consistency in all of our designs. Their timely delivery, collaborative approach, talent and professionalism are reasons why we will continue to use Passion for Creative for our graphic design needs."
Philip Erskine
Business Development Manager
Granville Hotel
