Grantstown Nurseries

Project overview

Grantstown Nurseries is based in Ballygunner on the outskirts of Waterford city in the southeast of Ireland. They have been supplying top quality tomatoes to the Irish market since 1978. They are a family business with a long tradition of innovation and the highest horticultural practices. They approached us a few years ago to design some labels for a new product range, and ever since then they’ve come back to us at the start of each season for various bits and bobs. We love working with them because of their passion for food, desire for simplicity and respect for design.

We designed the logo at the same time we designed the label. They needed something simple, not overly graphic, that would look well on a small label and scale up if need be. The solution was largely typographical. We opted for the word ‘Grantstown’ in green and ‘Tomatoes’ in red, with some leaf-like flourishes and a tomato representation. The overall look was bright and cheerful, fresh and natural, just what they wanted.

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In the clients own words

It’s always a pleasure working with Passion. As their name suggests, they’re very passionate about what they do. They’re also very professional and obliging. Nothing is ever too much trouble.

David Currid, MD