The first part of this project was to refresh their brand identity and brand story. Fortunately, they already had the key ingredients – an excellent product, rich history, great reputation – we just needed to blend them together using the right wording and evocative imagery. The new logo and label which you see below shows Eamonn (the proud owner) at home on his farm.
It was inspired by his account of a daily routine which involves taking an early morning walk with his beloved dogs down to the fields, past the big tree, to see his precious cows. We loved the way he told us that story and felt it would be great if we could capture it in a visual snapshot.
In the client's own words
It was great to be able to work with a local company for this project. The team in Passion, along with ourselves, put a lot of effort into the website to convey the story of our farm and cheese without the need for spin! We're delighted with results and look forward to seeing our new labels on the supermarket shelves in the coming months.
Eamonn Lonergan, Managing Director - Knockanore Cheese