Violet And Clafooti

Project overview

Violet & Clafooti is a new food company supplying an exciting range of organic fresh fruit pouches. It is the creation of Sarah Fleury who lives in Wexford with her husband and young children. Before she moved to Ireland from France in 2018, she was used to a wide range of healthy fruit compote snacks. When she tried to find something similar in Ireland, there were plenty for babies but none for older children like hers. That was when she decided to take the leap and launch her own brand in Ireland.

Brand Strategy, Logo Design

We advised Sarah on her brand strategy and general marketing. While she had a great idea and plenty of enthusiasm, she needed some guidance on the Irish market and consumer psychology. After careful consideration and consensus from various stakeholders, we created an engaging brand story around Violet & Clafooti and designed a visual identity to match. Sarah has character in abundance and her product has true providence. It’s not one of those makey-uppy things without any true back story. Sarah and Violet & Clafooti are the genuine article.

Other sectors

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In the clients own words

From my very first meeting, the team at Passion helped me to visualise my brand and move it from concept to reality. It was like giving birth to a new child; the idea was no longer in my head, it was real. Starting a new business is difficult, especially when you’re new to the country. Thanks to Passion, whenever I felt scared or nervous, they gave me the support and encouragement I needed. It was like having my family around me at the birth of my new business.

Sara Fleury - Violet & Clafooti