Violet And Clafooti
Brand Strategy, Logo Design
We advised Sarah on her brand strategy and general marketing. While she had a great idea and plenty of enthusiasm, she needed some guidance on the Irish market and consumer psychology. After careful consideration and consensus from various stakeholders, we created an engaging brand story around Violet & Clafooti and designed a visual identity to match. Sarah has character in abundance and her product has true providence. It’s not one of those makey-uppy things without any true back story. Sarah and Violet & Clafooti are the genuine article.
In the client's own words
From my very first meeting, the team at Passion helped me to visualise my brand and move it from concept to reality. It was like giving birth to a new child; the idea was no longer in my head, it was real. Starting a new business is difficult, especially when you’re new to the country. Thanks to Passion, whenever I felt scared or nervous, they gave me the support and encouragement I needed. It was like having my family around me at the birth of my new business.
Sara Fleury - Violet & Clafooti