The client wanted something brighter and more contemporary, with lots of colour and vibrancy. They wanted to stand out from other nutritional bars and health food products. The retail environment is a very competitive space with shelf space at a premium and different brands scrambling for the same consumer.
Also, with the growing publicity around chia seeds and the energy food market in general, they knew the Chia bar was strong enough to succeed; they just needed the packaging to match. That’s why good design is essential if you want customers to notice your product and then hopefully purchase it.
In the client's own words
We have received many compliments from our customers and other parties on the re-design of our Chia bars. The team at Passion were great – they worked to deadlines, responded very quickly and were extremely friendly.
Claire Williams, Marketing Executive - Chia Bia