Every brand needs two things – an identity and a story. The identity has to work across a variety of media – traditional and digital. In this case, it had to work particularly well on the bottles themselves, as a core element of the labels. This was particularly challenging, given the wide array of underlying colours – blackcurrant, lemon, strawberry etc.
The tagline ‘making the world more cordial’ was an early favourite and quickly stuck. As for the brand story, we penned the following:
“Naturally Cordial is best enjoyed in the company of others, shared with family and friends, extended to guests and visitors. It’s for special occasions and social events – anywhere people are gathered in the spirit of togetherness. Once poured, it creates a cordial atmosphere – gracious and hospitable, warm-hearted and good-natured. It’s also for those private moments of self-reward and self-indulgence, relaxation and reflection. Experience Naturally Cordial for yourself, and share that cordial feeling.”
In the clients own words
I have really super labels that make Naturally Cordial stand out and for which everyone gives me compliments. The new branding is definitely winning customers for me. Great work from Passion.