Oilfield Solutions

Project overview

No two days are the same in Passion. One day we’re devising a new marketing strategy for a health clinic in London, the next we’re designing a new brand identity for an animal hides company in France. This next project introduced us to the world of black gold and had us reaching for our Stetson cowboy hats.

The company in question is Oilfield Solutions (OFS for short). They operate in the oil and gas, power generation and energy industries. Based in Naas, Co. Kildare, they have a significant global footprint with offices in the UK, US, Dubai, Singapore, Algeria, Argentina and Norway.

They deliver a full range of rotating equipment, balance of plant and process services to key players across the world. Anyway, they got in touch with us a few months ago and asked if we could help with their branding, marketing and design. Of course we said yes; it was too exciting a project to turn down.

Last but not least, we tackled their website. Their previous one was a bit dull and disorganised. There was no real structure or coherent message. Our main goal therefore was to make it as easy as possible for people to find the information they wanted, and of course, to showcase the new logo and brand story.

Divided into clearly defined sections, the new website allows visitors to go straight to the section that interests them most without getting lost or confused in a maze of unnecessary detail. Visually attractive and easily navigable, each page now serves a particular purpose, delivering high value content (important for search engines) and reinforcing the company’s key attributes.

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In the client's own words

Following an-depth evaluation process, we selected Passion to design our new logo and website. We also asked them to re-design all our marketing collateral. The net result is a brand identity and presentation material we can be really proud of.

Kate Hurley, Sales & Marketing - Oilfield Solutions