Last but not least, we tackled their website. Their previous one was a bit dull and disorganised. There was no real structure or coherent message. Our main goal therefore was to make it as easy as possible for people to find the information they wanted, and of course, to showcase the new logo and brand story.
Divided into clearly defined sections, the new website allows visitors to go straight to the section that interests them most without getting lost or confused in a maze of unnecessary detail. Visually attractive and easily navigable, each page now serves a particular purpose, delivering high value content (important for search engines) and reinforcing the company’s key attributes.
In the client's own words
Following an-depth evaluation process, we selected Passion to design our new logo and website. We also asked them to re-design all our marketing collateral. The net result is a brand identity and presentation material we can be really proud of.
Kate Hurley, Sales & Marketing - Oilfield Solutions