Violet And Clafooti

Project overview

Violet & Clafooti is a new food company supplying an exciting range of organic fresh fruit pouches. It is the creation of Sarah Fleury who lives in Wexford with her husband and young children. Before she moved to Ireland from France in 2018, she was used to a wide range of healthy fruit compote snacks. When she tried to find something similar in Ireland, there were plenty for babies but none for older children like hers. That was when she decided to take the leap and launch her own brand in Ireland.

Website Design & Development

We designed a simple one-page website. It features a colourful overview of her back story and why she set up the business. It also includes a brief summary of her product range and the main benefits. The design throughout is bright and animated, creating the backdrop for what is a fresh and vibrant brand. The beauty of this website is that it will grow as the company grows. She can add extra pages and functionality as she expands her customer base and product range, all the while supporting her brand position and sales proposition.

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In the client's own words

From my very first meeting, the team at Passion helped me to visualise my brand and move it from concept to reality. It was like giving birth to a new child; the idea was no longer in my head, it was real. Starting a new business is difficult, especially when you’re new to the country. Thanks to Passion, whenever I felt scared or nervous, they gave me the support and encouragement I needed. It was like having my family around me at the birth of my new business.

Sara Fleury - Violet & Clafooti