Whitfield Clinic

Project overview

Whitfield Clinic is a state-of-the-art hospital in Waterford city. They had just emerged from a difficult period and asked if we would help to re-brand and market them to GPs across the southeast and the public at large. Because it’s a great hospital, and because they were open to new ideas, we agreed to get involved, and help to re-energise and re-position them, starting with their branding strategy, and moving onto their logo, website, press ads etc. Everyone at Whitfield was delighted with the results, and so were we.

Following a full audit of their website, we recommended a complete overhaul, as it wasn’t delivering on a number of levels, most notably content and design. The result was a new website that was more focused on the emotional and practical needs of potential patients. The website we built included a content management system so that they could update the text and images themselves, quickly and easily. It was also designed to be fully responsive, meaning it could be viewed on a smart phone or tablet device, as well as a desktop or laptop.

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In the client's own words

We began working with Passion in late 2012. With their help and expertise, we have been able to realise the potential of the Whitfield Clinic brand. They advised and guided us every step of the way, from updating our logo to re-designing our website. We have also used them for press ads and signage design as they have the vision we needed to give us a strong identity in our market place. They really are a wonderful agency and we look forward to working with them for many years to come.

Frances Carey - Whitfield Clinic