Because time was of the essence (due to Covid), and because we had a direct line to the CEO (who trusted us), we were able to cut to the chase. We proposed the tagline and marketing theme ‘Lending for Life’. We thought it captured their identity and mission which we worded as follows:
Ballyfermot & Inchicore Credit Union is with you for life, every step of the way. Whenever you’ve additional expenses or an investment to make, we’re there to support you and give you the finance you need. Whenever you take out a loan with us, you’re borrowing from people who know and understand you.