Macroom CU

Project overview

Macroom Credit Union is a community-based credit union. Based in Macroom, Co. Cork, it has over 9,000 members and provides a wide range of loans, savings and complementary services. Established in 1970, it is owned and controlled by its members and provides a professional, one-to-one service.

We knew their general manager from his previous role, so when the opportunity arose to work with him again, we were delighted to do so. He knew what he wanted, and he knew we could help (having worked with us before). In short, he needed a complete brand makeover and everything to go with it. We were more than happy to oblige.

Their old logo was a bit tired and very similar to the generic credit union logo. It needed a bit of personality and authenticity, even some fun. The two ‘o’s in the word ‘Macroom’ looked like two eyes to us, so by adding a smiling mouth, we were able to create a friendly face. Call it clever design or an obvious trick, but the resulting logo captured the essence of their brand.

We also had a look at their brand story to bring out the salient points. Like most credit unions, Macroom Credit Union was hiding its light under a bushel. After an exploratative brainstorm with their management team, we arrived at the tagline ‘your friendly face’ which was favourably received by all concerned.

As follows is the opening paragraph from their new ‘brand story’ and summarises who they are, what they do, and why they do it:

‘We are part of the local community, a familiar and friendly face. Through good times and bad, we’ve always been here, ready to lend a helping hand. When you borrow from us, you’re getting a loan from people you can trust.’

Other sectors

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In the clients own words

“Fresh, different, vibrant, engaging, simple, effective! We needed a re-brand and Passion provided what our business required. The supporting marketing DL’s and booklets endorsed the re-brand with clear engaging messages to our community. Approachable and available team to answer our business needs. Looking forward to further marketing plans with Passion”.

Tony Hughes – Manager, Macroom Credit Union