Dundrum Credit Union

Project overview

Dundrum Credit Union (now Capital Credit Union) is one of the largest credit unions in Ireland. Based in south Dublin, it has 6 branches and over 35,000 members.

They approached us in 2015, having seen the work we’d done for other credit unions around the country. Since then, we’ve worked with them on all aspects of their branding and marketing, culminating most recently in an extensive campaign across a wide range of media channels.

The reason the relationship has worked so well is because they understand the importance of strategic marketing and the creative process involved. From the day we met them, they’ve been open to new ideas and ongoing collaboration with their board, management and staff.

Whenever we start a new project, we try to find a big idea or brand story. A brainstorm with the board of Capital Credit Union quickly revealed that their top priority was lending and something they were very good at doing. In fact, we learned that they approve over 98% of all loan applications they receive, which is testament to their business model and community ethos.

The resulting sentiment – we luv lending – was born out of that original brainstorm. It was a simple message, very succinct, very positive. We knew it had ‘legs’ and was something we could develop to form the basis of a Big Idea which could then be applied to all their marketing collateral and across all their media channels.

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In the clients own words

Passion for Creative has been a valuable source of creativity and direction for Dundrum Credit Union. They understand how credit unions operate and are always mindful of our members. Their attention to detail is second to none. Having worked with many creative agencies in my role, I would have no hesitation in recommending Passion.

Melanie Cleary, Marketing & Business Development, Dundrum Credit Union