Whenever we start a new project, we try to find a big idea or brand story. A brainstorm with the board of Capital Credit Union quickly revealed that their top priority was lending and something they were very good at doing. In fact, we learned that they approve over 98% of all loan applications they receive, which is testament to their business model and community ethos.
The resulting sentiment – we luv lending – was born out of that original brainstorm. It was a simple message, very succinct, very positive. We knew it had ‘legs’ and was something we could develop to form the basis of a Big Idea which could then be applied to all their marketing collateral and across all their media channels.
In the clients own words
Passion for Creative has been a valuable source of creativity and direction for Dundrum Credit Union. They understand how credit unions operate and are always mindful of our members. Their attention to detail is second to none. Having worked with many creative agencies in my role, I would have no hesitation in recommending Passion.
Melanie Cleary, Marketing & Business Development, Dundrum Credit Union