As is the case for most of the credit unions we work for, each year we create a new campaign with a specific theme to keep their message fresh in the public eye. 2016 was a particularly important year as the main branch (Portlaoise Credit Union) merged with Abbeyleix Credit Union to form a new entity (People First Credit Union).
As well as suggesting the new name, we designed the new logo and brand identity. We also wrote their brand story and created a campaign theme called ‘We’re stronger together’ to inform people of the new entity and remind them of the community ethos (and strength in numbers) that’s central to the credit union.
In the client's own words
Having heard Passion for Creative’s name mentioned more than once by my colleagues, I asked them to help me re-brand our Credit Union following a series of mergers. They came up with some really creative ideas for us. These are now the basis of all our marketing and they encapsulate everything we stand for as a brand. They just ‘got’ me and what I was looking for. I recommend them to my colleagues all the time and can’t wait for our next project with them.
Carol Murphy - People First Credit Union