First things first, we needed a brand story, a big idea, something to hang our hat on. Following a brainstorm, we came up with the line “we like saying yes”, around which we created a campaign to go on their website and other marketing channels. It was a great line, short and sweet, positive and inviting, making the point that Desmond Credit Union is open for business and actively lending.
In the client's own words
Passion for Creative are very approachable and easy to deal with. They understand our members and what we're trying to achieve. I would highly recommend them to any business in need of marketing expertise.
Michelle Lyons - Desmond Credit Union