Following an initial brainstorm (brand review) with the board of directors and management team, we came up with a Big Idea (brand story) called ‘We Care About You’. While very obviously a play on words (‘care’ rhymes with ‘Cahir’), it also summed up very succinctly what they are all about (they genuinely care about their members). It was a perfect campaign theme and one we knew could work very well, across all channels – online and offline.
In tandem with the new brand story, we designed a new brand identity. While we stayed with the same general colour scheme as before, we gave it a completely new look and feel, even managing to weave a heart shape into the letter A to tie in with the brand story (‘We Care About You’). The end result was a modern and contemporary design that gave the brand image a significant refresh and made them feel young again.
In the client's own words
Passion Creative are great to work with as they listen and guide us with their marketing expertise. They helped us design our new logo along with some loan campaigns. They are a good addition to our Credit Union as marketing was an area that we needed to develop. We look forward to continue working with them in the future.
Claire Whelan - Cahir Credit Union