Tower Credit Union

Project overview

Based in Dublin and established in 1962, Tower Credit Union is one of Ireland’s largest community credit unions with over 36,000 members drawn from a wide geographical area incorporating Clondalkin, Neilstown, Citywest, Rathcoole, Saggart, Newcastle and Greenhills. Like other credit unions, they wanted to increase their loan book but found it difficult to cut through the noise and differentiate their offering. They got in touch with us having seen the work we’d done for other credit unions around the country. It didn’t take long to establish a rapport and get down to business.

An initial brainstorm with their board of directors and senior management team got everyone onside and energised. At the end of a lively exchange, we all agreed on the tagline ‘A Lifetime Together’. It neatly encapsulated what they stood for and the value they offered. When expanding it into a brand story, we articulated it as follows:

“At Tower Credit Union, we know all about life’s ups and downs, the expected and unexpected. It’s all about community, people like you helping people like you. For nearly 60 years we have grown from strength to strength, saving together and lending to each other.

We’re not here for profit or charity, we’re here for each other, a lifetime together.”

Other sectors

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In the client's own words

We have been working with Passion for creative for some time now, and during that period, they have completely revitalised our marketing and communications efforts. They are a pleasure to work with, full of ideas but always willing to take our views on board. If you want excellent marketing at a reasonable price, I would highly recommend them.

David Matthews - CEO, Tower Credit Union