The Irish Congenital Heart Centre was a new organisation with no previous logo. As such, we had to create a visual identity from scratch, something we’re well used to doing. Having met them and discussed the requirements, we did our research and presented a series of options. The logo you see here was their preferred choice.
In the shape of a heart with a person at the centre, the logo encapsulates what they do. The design is simple and uncluttered, the colours are warm and friendly. It works well across all media – online and offline – and exudes confidence and reassurance. For a new organisation, the logo makes them look established and very professional.