Knockanore Cheese

Project overview

Knockanore Cheese is an award-winning farmhouse cheese. It is handmade on the Lonergan farm in county Waterford using raw milk from their pedigree herd of Friesian cows. They got in touch with us a few months ago having seen the work we’d done for other artisan food and drink producers.

While customers were familiar with their brand and liked their product, recent feedback suggested that people found their packaging a little dated. With that in mind, they asked us to re-design the logo, labels and website to make it more contemporary and consumer friendly.

It goes without saying that on a crowded supermarket shelf – where there are lots of competing cheese products – brand image and packaging design are crucial when attempting to catch the eye of a discerning shopper. We needed something that was confident, visual and informative.

Other sectors

See other services under project:

In the client's own words

It was great to be able to work with a local company for this project. The team in Passion, along with ourselves, put a lot of effort into the website to convey the story of our farm and cheese without the need for spin! We're delighted with results and look forward to seeing our new labels on the supermarket shelves in the coming months.

Eamonn Lonergan, Managing Director - Knockanore Cheese

Share this project