Knockanore Cheese

Project overview

Knockanore Cheese is an award-winning farmhouse cheese. It is handmade on the Lonergan farm in county Waterford using raw milk from their pedigree herd of Friesian cows. They got in touch with us a few months ago having seen the work we’d done for other artisan food and drink producers.

While customers were familiar with their brand and liked their product, recent feedback suggested that people found their packaging a little dated. With that in mind, they asked us to re-design the logo, labels and website to make it more contemporary and consumer friendly.

Knockanore Cheese had a website before they came to us, but it was no longer fit for purpose. It needed a new lease of life, similar to the logo and label. It also needed a lot of new content, especially for trade customers, through which Knockanore Cheese does most of its business.

The new website now has eight different sections, including a full pictorial overview of their cheese making process, a detailed account of their early years and a stockist locator map where consumers can find the nearest shop to them. There’s also an online shop where people can buy as much cheese as they want and have it delivered anywhere in Ireland, the UK and mainland Europe. Tasty!

View Website

Other sectors

See other services under project:

In the client's own words

It was great to be able to work with a local company for this project. The team in Passion, along with ourselves, put a lot of effort into the website to convey the story of our farm and cheese without the need for spin! We're delighted with results and look forward to seeing our new labels on the supermarket shelves in the coming months.

Eamonn Lonergan, Managing Director - Knockanore Cheese