Every brand needs two things – an identity and a story. The identity has to work across a variety of media – traditional and digital. In this case, it had to work particularly well on the bottles themselves, as a core element of the labels. This was particularly challenging, given the wide array of underlying colours – blackcurrant, lemon, strawberry etc.
The tagline ‘making the world more cordial’ was an early favourite and quickly stuck. As for the brand story, we penned the following:
“Naturally Cordial is best enjoyed in the company of others, shared with family and friends, extended to guests and visitors. It’s for special occasions and social events – anywhere people are gathered in the spirit of togetherness. Once poured, it creates a cordial atmosphere – gracious and hospitable, warm-hearted and good-natured. It’s also for those private moments of self-reward and self-indulgence, relaxation and reflection. Experience Naturally Cordial for yourself, and share that cordial feeling.”
In the client's own words
I have really super labels that make Naturally Cordial stand out and for which everyone gives me compliments. The new branding is definitely winning customers for me. Great work from Passion.
Clodagh Davis - Naturally Cordial