The Sea Gardener

Project overview

Marie Power is the Sea Gardener. She is passionate about all things sea-related, especially seaweed. She harvests it, blends it, sells it, you name it. She runs seaweed workshops where she brings people on foraging expeditions and has written books on seaweed cookery.

We first met her a few years ago, and while she didn’t engage our services at the time, she liked our work and approach to branding. The next time our paths crossed, she had some work that needed doing and asked if we could help. She was pleasantly surprised with our quote and was delighted to finally work with us.

This was a great project to work on. From the initial logo and point of sale to various labels and product packaging, we designed everything she needed to promote her new product range in retail outlets such as SuperValu.

We designed all her stationery items, including letterhead, compliment slip and business card. We also designed the labels for her seaweed chocolate bar range and new seaweed blend range – salads and stir fries, soups and stews, smoothies, seasoning etc.

And it didn’t end there. We designed a new POS (point of sale) piece which served as a presentation box for her product range in supermarkets. In terms of the practicalities, it needed to be robust and flexible. In terms of aesthetics, it needed to stand out on the supermarket shelf.

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In the clients own words

The team at Passion for Creative designed our new logo, product packaging and point of sale. The design process was very interesting and rewarding. It was also challenging at times which was good for a small company like ours. We are very pleased with the results. Passion were very clear about the brief and costs and there were no surprises or hidden extras. In fact, they went beyond our expectations to get the job done.

Marie Power