Cosgraves Butchers

Project overview

Cosgraves are fifth generation family butchers. They were established in 1892 by Ellen Cosgrave, a woman ahead of her time. From their first shop on Eden Quay in Dublin, they have grown steadily and now have several outlets across the city. We first met Declan and his son Jeff in late 2019. They had been working with Bord Bia to re-evaluate their brand assets and asked us to help them. They knew they had a great story to tell but their branding wasn’t quite right and they wanted to rectify it. From the moment we met them, we were impressed not only by their business acumen but their gentlemanly conduct. It was clear they weren’t just in it for the money. They had a genuine love for their craft and a real interest in their customers.

We designed all the signage for their new shop in Clarehall Shopping Centre and then applied the new look to all their other shops. We also designed all their product packaging and food labels. COVID made projects like these more challenging, due to social distancing and remote working. But where there’s a will, there’s a way. We all pulled together to get this across the line, sharing our expertise and ideas.

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In the client's own words

The team at Passion for Creative guided us hand in hand through the rebranding process. They really grasped our brand’s identity and pushed us forward to achieve our branding goals. We are very happy with the result and would highly recommend them.

Jeff Cosgrave - Cosgrave Butchers