Dundalk Credit Union

Project overview

Dundalk Credit Union is a large credit union in the north east of the country, with over 25,000 members. They approached us in 2018 for help with their marketing design. Like most credit unions, they wanted to increase their loan book and membership base. When we first met them, they were very impressed with our creative thinking and fresh ideas. We also got a good vibe from them – they were keen to be different and could see the advantage of partnering with an agency like us.

Putting the campaign theme (Dream Big) into action, we designed a series of posters, press ads, banner stands etc. using striking images of people realising their dreams – be it an exotic holiday, wedding proposal, college education etc. We wanted to get people excited and start thinking about all the things they could do with a loan from Dundalk Credit Union, from the highly aspirational to the easily attainable.

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