Macroom CU

Project overview

Macroom Credit Union is a community-based credit union. Based in Macroom, Co. Cork, it has over 9,000 members and provides a wide range of loans, savings and complementary services. Established in 1970, it is owned and controlled by its members and provides a professional, one-to-one service.

We knew their general manager from his previous role, so when the opportunity arose to work with him again, we were delighted to do so. He knew what he wanted, and he knew we could help (having worked with us before). In short, he needed a complete brand makeover and everything to go with it. We were more than happy to oblige.

Macroom Credit Union are an ongoing client of ours which means we’re always working on the next campaign to ensure it’s ready when needed. As is the case with most credit unions, the campaigns are centred around different loan types, depending on the time of year, e.g. car loans in December/January, home improvement loans in spring, holiday loans in summer, education loans in August/September etc. We advise them on the marketing strategy and best media to use, including direct mail, which we always find works very well.

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In the client's own words

“Fresh, different, vibrant, engaging, simple, effective! We needed a re-brand and Passion provided what our business required. The supporting marketing DL’s and booklets endorsed the re-brand with clear engaging messages to our community. Approachable and available team to answer our business needs. Looking forward to further marketing plans with Passion”.

Tony Hughes, Manager - Macroom Credit Union

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