People First Credit Union

Project overview

People First Credit Union was established in 1969 and currently has 25,000 members. It has branches in Portlaoise, Abbeyleix, Stradbally and Ballinakill. We’ve been working with them for a number of years now, helping them to grow their loan book through various marketing and advertising initiatives.

What appeals to them most about us is the fact that we’re always on hand, whenever they need us. It could be a newspaper ad that they need designed at short notice or new signage for one of their branches, whatever they require, they know they can rely us on to get them out of a sticky wicket.

We design a wide range of marketing collateral for People First Credit Union, especially point of sale material (banner stands, signage, posters etc.) for their new branches as they continue to merge with other credit unions. We’re ideally placed to do such work because we understand their brand and the importance of consistency across all media.

Most recently, we re-designed all the signage (internal and external) for their Athy branch. We even helped them to source some life-size costumes to promote their campaign theme – We’re Stronger Together. As you can see from the examples below, we gave it a new lease of life by creating a suite of super heroes to show the power behind each member – individually and together.

Other sectors

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In the client's own words

Having heard Passion for Creative’s name mentioned more than once by my colleagues, I asked them to help me re-brand our Credit Union following a series of mergers. They came up with some really creative ideas for us. These are now the basis of all our marketing and they encapsulate everything we stand for as a brand. They just ‘got’ me and what I was looking for. I recommend them to my colleagues all the time and can’t wait for our next project with them.

Carol Murphy - People First Credit Union