Waterford Credit Union

Project overview

We have enjoyed a long-standing relationship with Waterford Credit Union. They are one of the largest and most progressive credit unions in the country. We did all their marketing, advertising and design, including website updates, social media, direct mail, point of sale, press ads, outdoor ads etc. etc. Hardly a day went by when we’re not talking to them about something, either responding to an urgent request or being proactive on the next campaign.

As an ongoing client of ours, we got involved in all aspects of their marketing, including copywriting, direct mail and photography. We are big fans of direct mail as it consistently delivers a higher return on investment than almost any other marketing and advertising. Every month we wrote and designed a letter that they posted to their members. It meant that Waterford Credit Union is top of mind when the next time a member needs a loan or just some financial advice.

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In the client's own words

We get on great with the team at Passion. They help us with all our marketing, advertising and design – online and offline. Jill and Dan are always available to offer guidance and advice. They’re especially good when it comes to direct mail, which has proven very successful for us. I cannot recommend them highly enough.

Ann Marie Drohan - Waterford Credit Union