They already had the name which was a great start. As for the visual identity, we spent a lot of time researching other distilleries around the world and immersing ourselves (quite literally) in all things gin and whisky related.
For the main logo and label design, we used the Blackwater River as the backdrop. Our inspiration was an original map of the Blackwater River from 1844 which we lovingly recreated. We were also heavily influenced by the heron, a bird commonly found on the Blackwater River and very striking in appearance.
In addition to the original logo, we’ve designed the branding and label artwork for all the products they’ve launched, including Blackwater No. 5, Boyle’s Gin, Tow Path Gin, Barry’s Tea Gin and Dolmen Poitín. We also created the look and feel of their famous and very successful Tasters Club. It’s an absolute pleasure working with these guys. They’re very innovative in their thinking and always open to new ideas.
In the client's own words
As we'll be sharing shelf space with multi-national gins and whiskies, we needed very strong branding to quickly get our story across to customers. Passion were great at wrangling our ideas, knocking them into shape and adding their own sprinkle of magic dust. Ours is an on-going story and we look forward to working with the team at Passion in the months and years ahead.
Peter Mulryan, Chief Bottle Washer - Blackwater Distillery