When we built their original website in 2014, the distillery was just getting started and they didn’t know which direction the business was going to take them. As a result, the website was quite loose in terms of content and focus. A couple of years later however and the distillery has a much better sense about its market position and product range, which is why we suggested to them that the time was right to refresh the website.
Because we were already working with them on multiple other projects, we had access to the latest content and photography, which meant we were able to revamp the website pretty quickly. That said, it wasn’t a case of just updating a few pages, we had to stay true to the brand story and ensure everything was on message. All things considered, the website is now in a better place, both visually and commercially. It includes an online shop and full details of their Tasters Club.
In the client's own words
As we'll be sharing shelf space with multi-national gins and whiskies, we needed very strong branding to quickly get our story across to customers. Passion were great at wrangling our ideas, knocking them into shape and adding their own sprinkle of magic dust. Ours is an on-going story and we look forward to working with the team at Passion in the months and years ahead.
Peter Mulryan, Chief Bottle Washer - Blackwater Distillery