Capital Credit Union

Project overview

We have been working with Capital Credit Union for over two years now and it’s a relationship that has grown from strength to strength.

Formerly known as Dundrum Credit Union, Capital Credit Union has become one of the largest credit unions in Ireland, a far cry from the early days when their office was a single room over Dundrum Library and they were only open for business one day a week!

The primary objective of this latest campaign was to promote their key products – car loans, holiday loans, student loans etc. A secondary objective was to remind people of the recent name change and reinforce the new brand style.

Credit unions throughout Ireland are being transformed and positioning themselves as a clear alternative to mainstream banks. We’re supporting many of them on this journey, as this latest campaign clearly demonstrates.

Keeping it local

Credit unions are inextricably linked with the communities in which they’re based. Capital Credit Union is no exception. They spend a lot of time and money supporting local charities, sports clubs, school projects etc.

And while their main office is still in Dundrum, their catchment area has expanded significantly in recent years to include other parts of south Dublin. It makes it all the more challenging to reach out to new and existing members.

It was a big job but one that was made easy by a very enthusiastic and engaged client. They appreciate the importance of marketing and understand the process involved.

Other sectors

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In the clients own words

We have been working with Passion for some time now and are extremely happy with the quality of their work. They are forward thinking, innovative and believe strongly in teamwork. We find them very obliging and easy to work with.

Declan Connolly, Marketing & Development Officer