By way of example, the primary objective of this 2017 campaign was to promote their key products – car loans, holiday loans, student loans etc. A secondary objective was to remind people of the recent name change from Dundrum Credit Union to Capital Credit Union. The campaign was a big one and covered a lot of ground in terms of mainstream advertising. We chose this approach with the client because it was important to get the message out there and cement the new name among the local population. To this end, we helped to organise and design:
- Local newspaper ads (including Dundrum Gazette and Southside People)
- DART and Dublin Bus ads on strategic transport routes
- Branded cups for handouts of free coffee at LUAS stations
- External signage at main office and sub branches
In the clients own words
We have been working with Passion for some time now and are extremely happy with the quality of their work. They are forward thinking, innovative and believe strongly in teamwork. We find them very obliging and easy to work with.
Declan Connolly, Marketing & Development Officer